The Funding Flywheel Training

This short welcome video introduces the Fundraise Formula course and gives you a quick overview of what you will learn in the lessons ahead, including how to use email, the Funding Flywheel framework, proven templates, lead magnets, and how to set up your first opt-in form to start growing your email list.

In this video, you’ll discover why email is one of the most powerful yet underused tools for nonprofit fundraising.

We’ll break down the common myths that hold organisations back, show how even small lists can deliver big results, and model real numbers to reveal the revenue you may be missing.

In this video, you’ll get a high-level overview of the Funding Flywheel, a four-part framework for turning strangers into committed supporters through email.

We’ll walk through each phase and show how they work together to build lasting relationships, grow your list, and generate consistent support.

In this video, you’ll learn why most nonprofits struggle to grow their email lists and how the right lead magnet can change everything.

We’ll cover what makes a lead magnet effective, why they outperform newsletters, and walk through an example that shows the difference.

You’ll also get a simple checklist for evaluating your own lead magnets and a categorised list of over 40 practical ideas you can use to start attracting more subscribers right away.

Lead Magnet Ideas

In this video, you’ll learn how to choose the best email CRM for your nonprofit without getting stuck in analysis paralysis.

We’ll cover the key features that matter most, when to stick with the platform you already have, and when it makes sense to switch.

In this video, you’ll learn how to set up a brand new Flodesk account for your nonprofit and get it ready to send emails.

We’ll walk through account creation, domain authentication, and key settings like branding, logos, colors, and compliance details.

By the end, you’ll have your account fully configured and ready to start building your first opt-in form.

In this video, you’ll learn how to set up your first lead magnet inside Flodesk and connect all the moving parts, including forms, segments, emails, and workflows, so new subscribers can join your list and automatically receive your free resource.

Step by step, we’ll build a form, create a segment, design a thank-you email, and link it all together in a workflow.

By the end, you’ll have a fully functioning entry point into your Funding Flywheel and a system ready to start bringing in new supporters.